At Eterna Jewels, we believe that trust is the foundation of every meaningful relationship. Just as we craft our jewelry with intention and care, we handle your personal information with the same dedication to excellence and integrity. This Privacy Policy explains how we collect, use, protect, and share your information when you visit our website at eternajewels.com, make a purchase, or interact with our brand.

1. Information We Collect

To provide you with an exceptional experience, we collect information in several ways:

Information You Provide Directly

When you create an account, make a purchase, subscribe to our communications, or contact us, you may provide your name, email address, phone number, billing and shipping addresses, payment information, and any preferences or special requests you share with us.

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing activity. This includes your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and other browsing behavior. We use cookies and similar tracking technologies to gather this information.

Information from Third Parties

We may receive information about you from our service providers, such as payment processors and shipping carriers, as well as from marketing partners and social media platforms when you interact with our content.

2. How We Use Your Information

We use the information we collect to fulfill our commitment to you. This includes processing and fulfilling your orders, managing your account, communicating with you about your purchases and our services, personalizing your shopping experience, sending marketing communications when you have opted in, improving our website and services, preventing fraud and ensuring security, and complying with legal obligations.

3. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience. Essential cookies are necessary for the website to function properly and cannot be disabled. Analytics cookies, provided through services such as Google Analytics, help us understand how visitors interact with our site so we may continually improve. Marketing cookies enable us to deliver relevant content and measure the effectiveness of our communications. You may manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect your experience on our website.

4. How We Share Your Information

We do not sell your personal information. We share your information only with trusted partners who help us serve you, including payment processors such as Stripe, PayPal, and Square who securely handle transactions; email marketing platforms such as Klaviyo and Mailchimp who deliver our communications; shipping carriers who deliver your orders; and analytics providers who help us understand and improve our services. All service providers are contractually obligated to protect your information and use it only for the purposes we specify. We may also disclose information when required by law, to protect our rights, or in connection with a business transaction such as a merger or acquisition.

5. Marketing Communications

With your consent, we may send you emails and SMS messages about new collections, special offerings, and brand updates. You may opt out of marketing communications at any time by clicking the unsubscribe link in any email, replying STOP to any SMS message, or contacting us at [email protected]. Please note that even if you opt out of marketing communications, we may still send you transactional messages related to your orders and account.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our website uses SSL encryption to secure data transmission, and we work only with PCI-compliant payment processors. While we strive to protect your information, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we securely delete or anonymize it.

8. Your Rights and Choices

You have the right to access, correct, or delete your personal information. You may update your account information at any time by logging into your account or contacting us. To exercise any of your rights, please contact us at [email protected].

9. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). You have the right to know what personal information we collect, use, disclose, and sell; the right to delete your personal information, subject to certain exceptions; the right to opt out of the sale or sharing of your personal information (though we do not sell personal information); the right to correct inaccurate personal information; the right to limit the use of sensitive personal information; and the right to non-discrimination for exercising your privacy rights.

To exercise these rights, please contact us at [email protected] or submit a request through our website. We will verify your identity before processing your request. You may also designate an authorized agent to make a request on your behalf.

In the preceding twelve months, we have collected the following categories of personal information: identifiers (such as name, email, and address), commercial information (such as purchase history), internet activity information, and inferences drawn from this information. We collect this information for the business purposes described in Section 2 of this policy.

10. Children’s Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete such information.

11. Third-Party Links

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will notify you by updating the effective date at the top of this policy and, where appropriate, through email or a notice on our website. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Eterna Jewels

Email: [email protected]

Website: eternajewels.com

Thank you for trusting Eterna Jewels with your personal information.