Privacy Policy

Introduction

Eterna Jewels (“we,” “us,” or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, store, and share information when you visit our website at https://eternajewels.com, place an order, or interact with us in any way.

By using our website or providing us with your personal information, you consent to the practices described in this policy.

Information We Collect

Information You Provide Directly

We collect personal information that you voluntarily provide when you:

• Create an account or place an order (name, email address, phone number, billing and shipping addresses).
• Subscribe to our newsletter or marketing communications.
• Contact our customer support team.
• Participate in surveys, promotions, or contests.

Payment Information

When you make a purchase, payment processing is handled by secure third-party payment processors, including Klarna. We do not directly store your full credit card number, debit card number, or bank account details on our servers. Payment processors may share limited transactional data with us (such as the last four digits of your card and transaction confirmation) for order fulfillment and customer support purposes.

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies, including:

• Device information (browser type, operating system, device type).
• IP address and approximate geographic location.
• Pages viewed, time spent on pages, and navigation patterns.
• Referring website or source that directed you to our site.

Third-Party Analytics & Marketing Tools

We use the following third-party services to help us understand how visitors use our website and to improve our marketing efforts:

Google Analytics

We use Google Analytics to collect anonymized data about website traffic and user behavior. Google Analytics uses cookies to track interactions with our site. The information generated is transmitted to and stored by Google. You can opt out by installing the Google Analytics Opt-Out Browser Add-On.

Meta (Facebook) Pixel

We use the Meta Pixel to measure the effectiveness of our advertising campaigns on Facebook and Instagram, and to serve relevant advertisements to visitors who have interacted with our site. The Pixel collects data about your browsing activity on our website.

Google Ads & Remarketing

We may use Google Ads conversion tracking and remarketing features to display relevant advertisements to users who have previously visited our website. These services use cookies to serve ads based on past website visits.

Klarna

When you choose Klarna as your payment method, Klarna collects and processes personal data as necessary to provide its payment services. This may include your name, address, email, date of birth, and payment information. Klarna’s use of your data is governed by Klarna’s own Privacy Policy, which we encourage you to review.

How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders, including shipping and payment processing.
• To communicate with you about your orders, account, and customer service inquiries.
• To send marketing communications (with your consent), such as newsletters, promotions, and new product announcements.
• To personalize and improve your shopping experience on our website.
• To analyze website traffic and user behavior to improve our site performance and content.
• To detect, prevent, and address fraud, security issues, or technical problems.
• To comply with legal obligations and enforce our terms of service.

How We Store & Protect Your Data

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure server infrastructure, and restricted access to personal data on a need-to-know basis.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. When data is no longer needed, it is securely deleted or anonymized.

Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your data with:

• Payment processors (including Klarna) to complete transactions.
• Shipping carriers to deliver your orders.
• Analytics and marketing service providers (Google, Meta) to improve our website and advertising.
• Legal authorities, if required by law or to protect our rights and safety.

Your Rights

Depending on your location, you may have certain rights regarding your personal data, including:

• The right to access the personal information we hold about you.
• The right to request correction of inaccurate or incomplete data.
• The right to request deletion of your personal data, subject to legal obligations.
• The right to opt out of marketing communications at any time.
• The right to opt out of the sale or sharing of personal information (applicable to California residents under the CCPA).

To exercise any of these rights, please contact us at [email protected].

Cookies

Our website uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us provide and improve our services. You can manage cookie preferences through your browser settings. Disabling cookies may limit certain features of our website.

Children’s Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child under 16, we will take steps to delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

Email: [email protected]

Address: 3220 Amy Donovan Plaza, Suite 116, Austin, TX 78758

Website: https://eternajewels.com